Straight & True — Grooming Goods · Est. Day One
Sharp.
Since Day One.
Pomades, beard care and steel — mixed, tested and argued over behind our own chairs. This is the shelf we actually use. Take it home.
- No. 01 — Stylingfrom $22
- No. 02 — Beard Carefrom $26
- No. 03 — Shavingfrom $16
- No. 04 — Ritual Kitsfrom $88
Fig. 01 — The floor, Tuesday, 9:14 AM
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House formulas
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Come back rate
No. 01
The Shelf
No. 02
Four ways
to stay sharp
Styling for the morning, beard care for the long game, steel for the close shave, and the kit for the man who wants it all.
Browse collections
No. 03
The Ritual
Three moves, every morning, two minutes. The same order our barbers run at the basin.
-
01
Wash & towel
Warm water, clean canvas. Towel-damp, never dripping — product grips better on hair that still has some give.
-
02
Work it in
A fingertip of pomade, emulsified between the palms until it disappears. Roots to ends, back to front.
-
03
Comb the line
Wide teeth first, fine teeth to finish. One clean parting — the line is the signature.
No. 04 — Word on the street
“The pomade holds through a twelve-hour shift and still combs out clean. Nothing else comes close.”
“Bought the razor as a gift. Kept it. Ordered a second one as the gift.”
“The beard oil ended the itch in two days. My barber noticed before I said anything.”
No. 05 — First order
Get the counter,
taken home
Join the list for restocks, new formulas and the occasional chair-side tip. First order takes 10% off.
No. 06 — Questions